Small businesses are evolving—and so are their expectations from technology. They’re not just looking for a way to accept payments; they want point-of-sale (POS) systems that can manage their operations, enhance customer experiences, and scale with their growth. For payments resellers, this shift presents both a challenge and an opportunity.

The Modern Small Business Needs More

Gone are the days when POS systems were just cash registers. Today’s small business owners are seeking platforms that integrate inventory management, staff scheduling, loyalty programs, and real-time analytics—all in one solution. A good POS system is now the operational backbone of their business.

Breadth + Depth = Long-Term Value

According to Javelin Strategy & Research, the most effective POS systems offer both breadth and depth:

• Breadth ensures the system is versatile enough to serve various industries—whether it’s a coffee shop, salon, or boutique retailer.
• Depth ensures the platform has the features to support complex business needs as they grow—such as multi-location management, advanced reporting, and third-party integrations.

This combination allows resellers to meet merchants where they are today and continue serving them as their businesses evolve.

The Competitive Edge for Resellers

For payments resellers, offering a POS system with strong breadth and depth is more than a value-add—it’s a strategic differentiator. It fosters long-term relationships, reduces churn, and positions the reseller as a partner in growth—not just a service provider.

As competition heats up in the payments space, resellers who can deliver powerful, adaptable POS solutions will stand out and win more of the small business market.

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Read the original article here: https://www.paymentsjournal.com/for-payments-resellers-small-business-pos-capabilities-are-critical/